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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Due to the fact name shows, this web site post defines GoDaddy Website Builder to our experience (aside from its version – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to simply help small enterprises understand that GoDaddy’s site Builder just isn’t the information administration system (CMS) this is certainly right for reaching the salient online presence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of your client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file had not been configured correctly, there have been two variations regarding the website plus one would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Google+ listing that is local embedded, etc.

We knew that the internet site was hosted on GoDaddy’s web site Builder, which we’d no experience with, so our idea would be to you will need to perform the optimizations onto it and when unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a web site on GoDaddy (rendering it an exceptionally cheap choice altogether), the web site Builder didn’t permit you to perform just about any action that a consistent web web website builders experts site web hosting allows you to definitely. GoDaddy promote their device while the option that is best for his or her non-technical customers – a very easy instrument with 100per cent hassle-free setup and upkeep to give you your online business with a cushty fundamental site.

It is real (the “comfortable fundamental website” component may be argued), nevertheless it is actually exactly what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all or any small businesses – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet presence to a Website Builder internet site. Also if it’s a little little more complex to create and keep a WordPress website, even though you need to pay somebody a hundred or so bucks to take action (which will be an entirely affordable cost for the task), it really is worth every penny in the end. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t actually have use of the FTP plus the database. You can easily imagine the capabilities that are limited derive from this type of limitation. For instance, and even though there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules for all of us but unfortuitously they responded that this isn’t one thing they help. The consumer rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users create a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact same applies to our recommendations to 301 redirect one of several house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the question that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some SEO that is basic. Well, you’ll nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we could implement all our SEO recommendations. The primary concern he previously had been that keeping their internet site can be exceedingly hard he would have to learn how to deal with WordPress for him because. We chose to provide him a free assessment to get their method around WordPress which can be by no means way more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. In that way you may fully be able to use Search Engine Optimization guidelines without the restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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